The Tag-line Rescue Program
Every year, dozens of tag-lines are lost to callous re-branding and creative changes. I’m working to change that by providing abandoned and abused tag-lines with new, loving brands. Here are 7 examples:
- Dow Chemical, Rip. Mix. Burn
- Wikipedia. You’ve got questions, we’ve got answers.
- Depends Adult Diapers. For those who think young.
- Between love and madness lies iPhone.
- Is it live, or is it Beef?
- Victoria Secret. Anything Less Would Be Uncivilized.
- Zanex. Think Different.